Curie 2.0

Posted by on

Curie deodorant white tea orange neroli grapefrut                   

Today, I am excited to announce the launch of two new scents, and with them, an entire re-branding of Curie.

I started Curie a year-and-a-half ago as a side hustle, because I was frustrated with the lack of good natural deodorant options and realized this was a struggle for others as well. 

To be completely honest, I didn’t exactly plan for Curie to become what it is today.

I built the website myself. I did the marketing, the content, the creative, the financing, the shipping, the social media, everything. I designed the original packaging and branding in one weekend.

Then, a crazy thing happened: people started buying Curie. A lot of Curie. My one-woman show got a little part-time help. Customers started asking for more — more sticks, more scents, more everything. Over the last year-and-a-half, we met with dozens of customers in person, on the phone, over email, in our dms. We discovered that our customers are fuckin’ cool. They’re moms and dads, entrepreneurs and teachers, marathon runners and yogis, students and world travelers. They’re moving and shaking, always on the go, and they care about what the products in their homes and on their bods are made of. 

As Curie has grown, so has its mission. In under two years, my little deodorant passion project has turned into a personal care company. 

While I started working on new scents, I felt it was the right time to bring in the big guns to work on a new design for the packaging and an entirely new concept for the brand. When I got on the phone with our designer several months ago, one of the first things she asked me was: “What comes to mind when you think of the Curie customer?” I answered: “women on the go” then quickly corrected myself, “well, actually, women... and men on the go.” Humans on the go. Humans in motion. That is what inspired our new design and new look.

Our original branding and packaging represented me and what I love, and now my hope is that our new look represents you and all of us, together. 

The new collection is now available to shop. Thank you all so much for your support. I’m excited to show you what’s to come.

Yours in motion,


← Older Post Newer Post →


  • Love this!! It’s so impressive how you’ve built this brand into what it is now! I love the vision. And so excited to try the new scents!! Keep kicking ass and making us smell good 💪🏻🙏🏻

    Annie on

Leave a comment

Please note, comments must be approved before they are published