Not to brag, but many of you really, really loved Curie when we launched our original aluminum-free, natural deodorant stick last year. It’s exciting to read 5-star review after 5-star review—but it's the customer complaints, even if infrequent, that keep us up at night. The top two complaints we heard was that the formula irritated some people's skin, and it wasn't smooth enough for others. So we did what our namesake Marie Curie would do, and got in the lab with top chemists over the past seven months to create a new-and-improved formula.
The result is p e r f e c t i o n. Smooth, even more effective, still incredible smelling, and won't leave residue or cause irritation. It’s everything you want in a deodorant (like we said, we listen!).
Our chemists worked hard to address every piece of feedback and made a lot of little updates that resulted in one big difference. Here are some of the updates you can look forward to:
- Smoother than ever: coconut oil and cocoa butter are two of our main ingredients that create a nourishing base for the stick. But at room temperature, they harden and cause a less than smooth glide onto your pits. So we added sunflower oil and made tweaks to our mixing process that results in a texture that’s now smooth as silk.
- Gentler for sensitive skin: baking soda can be an irritant to some, but it’s also a critical ingredient in our deodorant because of its antibacterial properties that neutralize odor. (There’s a reason your mom kept that box of Arm and Hammer in the fridge growing up.) Our goal has always been to have a product that doesn’t cause any irritation, yet is really effective. So we lowered the amount of baking soda and added new active ingredients to increase efficacy.
- Even MORE effective: people love our deodorant because of how long it lasts, but we had a breakthrough that’s going to make it even better. While one of our chemists was working on a new product with us, she discovered more plant-derived active ingredients, like sage oil. They worked so well that we decided to add them into our new deodorant stick formula. Sage is all about removing bad vibes, and will keep you fresh for hours with its antimicrobial and antibacterial properties.
What’s most important: you guys already love it. Check out what our early testers had to say about the brand-new formula.