For people
who sweat.
Clean deodorant that actually keeps up.
Built by runners.
Loved by people who move.
Hi, I’m Sarah.
I was a sweaty marathon runner who couldn’t find a clean deodorant that could keep up. So I made one.
For people who sweat.
Clean deodorant that actually keeps up.
Built by runners.
Loved by people who move.
For people
who sweat.
Hi, I’m Sarah.
I was a sweaty marathon runner who couldn’t find a clean deodorant that could keep up. So I made one.
I Couldn’t Find It So I Made It
$12K. One chemist. A lot of very long runs.
Every aluminum-free deodorant I tried failed me, so I invested $12,000 of my savings, found a team of chemists, and spent a year testing formulas on myself.
When it finally worked, I knew something real was here.
We Read Every Label So You Don’t Have to
Every Curie product meets Credo's Clean Standard™, one of the strictest ingredient standards in beauty.
If an ingredient doesn't pass, it doesn't make the cut.
Barbara Corcoran Sniffed My Armpits. She approved.
I was hiking at Griffith Observatory when my phone rang. "You have two hours to get to Shark Tank."
I ran home, used our Whole Body Deodorant instead of showering, and walked into the most nerve-wracking pitch of my life.
I landed a deal with Mark Cuban and Barbara Corcoran.
Barbara literally sniffed my armpits on national television.
She said they smelled great.
Then she invested.
I Cold-Emailed “the Nose” Behind Dior. She said yes.
After reading about Ann Gottlieb in the Wall Street Journal, I sent her a cold email.
Somehow, she said yes.
Today she develops every Curie scent with the same care she brought to brands like Dior, Calvin Klein, and Marc Jacobs.
From Apartment Floor to 4,300 Doors
Today you'll find Curie in Walmart, Equinox, SoulCycle, and thousands of bathrooms, gym bags, and carry-ons across the country.
That little idea I tested after marathon training turned into something much bigger than I ever imagined.
Same Formula. Bigger Vision. New Chapter.
The formulas didn't change because they didn't need to.
The outside finally caught up with everything we've been building on the inside. Same products. Bigger vision.
This isn't the finish line.
It's mile one all over again.
