Curie's Year in Review 2024

It's hard to believe 2024 is over…and what a year it’s been! There’s so much to celebrate: We’ve experienced immense growth this year—from new launches and big milestones, to all of the incredible moments that wouldn’t have been possible without YOU, our loyal customers. Let’s take a little walk down memory lane, shall we?...

Highlights of 2024

• Launched “Limited-Edition” Peach Soleil: While we launched the scent as limited edition, you all quickly helped it become a bestseller, and we decided to make it a permanent addition to our scent lineup!
• “His & Hers” Scents Hit Shelves: This year, it was a priority to make our male customers feel more included, so we launched Santal Sage & Ocean Air! These gender-neutral scents are more male-inclusive and designed for everyone. 
• Revinented Bar Soap!: Bye bye boring old drying bar soap, hello Body Wash Bars! They’re super sudsy, skin-loving, and anything but basic. Now available in Walmart!
• Sold over 1 million deodorants! All thanks to YOU!! Your raving reviews, support, and word of mouth, helped us reach that number and inspired more people to try Curie – and we’re forever grateful. ❤️

Wins That Made Us Smile

Beyond the numbers and new launches, our team has had so much to be grateful for! 

• Curie Is Growing (In More Ways Than One!): Along with new team members (shoutout to our social media manager and VP of Marketing!), I’ve also been busy growing a new addition of the Curie family🤰🏼 Our “Pit princess” is due to arrive any day now!
• Sniff Club Is Expanding: We value our customers’ opinions more than anything, and this year, we’ve added hundreds of loyal customers to our Sniff Club to help us test new scents & products before launch!  

What’s Coming in 2025…

2024 will be tough to beat, but we have a feeling that 2025 is going to be even better. Here’s a peek at what’s to come:

• New Retailers: It’s going to be easier than ever to restock on Curie faves on a moment’s notice!
• Fresh Scents: We’ve been cooking up some more scents to add to our line up…and we can’t wait for you to sniff!🌺
• New Products: Who knows, maybe your whole bathroom will be exclusively stocked with Curie 😉

From the bottom of my heart, thank you for choosing Curie! None of this would be possible without you. Your continued support means the world to our small (but mighty!) team, and we can’t wait to continue growing together in the New Year!