How Curie's Signature Scents Are Created

At Curie, we believe that certain aromas can completely change your day and enhance positive vibes (there’s actually science to prove this, too!) which is why we put so much time and effort into creating our signature scents. If you’ve ever wondered what goes into crafting a Curie signature scent, you’ve come to the right place. It takes months of planning, ideating, and, of course, sniffing to nail down the end result. However, none of this is possible without the help of world-renowned fragrance house Firmenich or legendary perfumer, Ann Gottlieb. 

Meet the Masters: Firmenich & Ann Gottlieb

Crafting new scents is a major undertaking, which is why we bring in the help of Ann Gottlieb’s master nose. Ann has over four decades of experience in the fragrance industry and is responsible for bringing some of the most iconic perfumes to life. (Ever heard of Marc Jacobs Daisy?... Yep, we thought so 😉.) 

Along with Ann, the scientists and researchers at Firmenich guide us to create dynamic, uplifting scents that consumers want. They look at the trends, see what’s popular, and present us with a range of ideas so we can craft the perfect scent!

The Scent Creation Process at Curie

It takes almost a year for a Curie scent to come to life. The process starts with ideation. While Firmenich looks at fragrance forecasting trends for the coming year, we also think of themes that align with what our customers (AKA you!) want. From there, we send Firmenich and Ann a scent vision board that includes key profiles we want to hit. Think: Fresh, floral, fruity, and/or sweet. 

Firmenich then puts their fragrance thinking caps on to concoct 12 to 15 scents based on their trend predictions and our vision board. When they’re ready, we meet at Ann’s offices in New York for a full afternoon of sniffing, which is one of my favorite parts of Curie’s scent creation!

Everyone sniffs the unique creations that Firmenich has created as they explain why the scent should be added to the Curie lineup. We then discuss what we like and dislike about each scent, narrow down the options to about four, and make notes on what needs to be adjusted. For example, while we loved one of the scents Firmenich presented at our last meeting, Ann mentioned it needs a bit more lavender to really make an impact. Once we solidify the notes, Firmenich goes back to the lab to modify the formulas. We’ll repeat the process until the final formulation is perfect!

Inside Curie’s Signature Scents

It’s always been incredibly important for us to craft fresh, clean fragrances with powerful, long-lasting formulas that spark joy and help you feel confident. We wouldn’t be able to bring our scents to life without the help of Ann and Firmenich, and we’re forever grateful for their collaboration. 

Ready to experience Curie’s uplifting scents for yourself? Check out our mood-boosting deodorants and body care HERE. And be sure to join the Sniff Club (apply here!) to be one of the first to try out the new scents we’re developing. There’s plenty coming in the next year so keep your eyes (and nose) peeled! 🤗